Event Hire UK Case Study

The client

Event Hire UK is one of the leading specialists of event hire equipment in the country, hiring furniture, catering equipment, china, glass and cutlery to the leisure, hospitality, wedding and entertainment industries.

The goal

The management team approached MultiChannel Creative back in Feb 2014 with an old but well established website in need of a design make-over and a need to increase SEO rankings, as the Event Hire management team recognised and understood the importance of the internet for new business generation.

The Process

 MultiChannel Creative worked together (and continue to do so) with Event Hire to build a brand new website design on a brand new simplified domain, using their creative talent and experience in-house.; We then embarked, together with a dedicated Digital Marketing Manager at Event Hire UK, on a content, social media and SEO programme which had a single objective in mind – to increase visibility online for the company to drive sales. With MultiChannel Creative having carried out a site analysis and found that the Event Hire site was lacking content to feature alongside the products and pricing, new and unique content generation was the order of the day, and you can see that the Event Hire website (at www.eventhireuk.com) is now content rich with relevant information, downloads, social media links, videos, competitions and daily blog updates, transforming it from simply a brochure website into an interactive tool for clients, established and new.

In a single 12 month period, organic traffic to the Event Hire website has grown by over 300%, bringing with it obvious benefits to the business.

What client says

“With one of corporate objectives being to drive online revenues, the natural choice was to drive forward with our online search programme and MultiChannel Creative have proved themselves to be worthy partners.  They have delivered on several levels – on their continual website design developments, their SEO effort and, most importantly, their close and proactive relationship with us, ensuring that we are working together as a single unit to achieve our business goals.”  
- Event Hire UK marketing team

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