When the internet first came to fruition some years ago now, it was the big players who were first in the market. If you cast your mind back, watching adverts on TV, the call to action was either ‘visit us in store’ or ‘call this number’.How times have changed. And maybe without you even noticing.When you watch the ads in a commercial break tonight, take note of the call to action – it will either be a ‘visit our website’, &l
The most obvious ways of driving traffic to your website are by carrying out an online advertising campaign with something like Google Adwords, which will immediately start driving users to your site, although it can be costly. At the same time, you’re probably working with SEO specialists such as MultiChannel Creative on a search engine optimisation campaign which will drive your site up the SERPs and ultimately result i
When was the last time you did a website healthcheck?
26 Oct 2018
We’ve said it before and we’ll say it again – a website needs a certain degree of TLC to make sure it works for you. There’s little point in just putting a website ‘live’, sitting back and waiting for your bank balance to boom.The most successful webmasters and, therefore, the most successful businesses, will be dedicated to the website development. Let’s face it, it stands to reaso
SEO & PPC – Finding the balance The fact of the matter is that the aim of every digital marketing and SEO firm in the world is to maximise the amount of traffic that a website receives, while insuring that that traffic is relevant. The quality of the traffic, and efficacy of the website is key to converting casual website browsers into converted customers. So, when looking for the most effective strategy for a digital marketing plan, there are 2 p
There are many different ways of looking at content, and it’s useful to note that good content is both interesting and informative for people to read, and also useful from a natural search and organic growth point of view. The two aspects are interlinked.It is, therefore, important to recognise that when you are writing content, you have these 2 elements in mind – this is the difference between good content and GREAT content writing.
The further you move into the world of e-commerce and digital website marketing, the more detailed and complex it becomes. Needless to say that the most professional webmasters will be able to tell you from where their visitors come, what they do on the website, where they go, what they look at and what % of them decide to buy from their website.It’s this level of detail that has made well-known websites into corporate giants of the modern world. You often hear people
So, you’ve had your website designed, created and developed and it’s now live. Important! – don’t now fall into the trap of thinking that’s it!Just as important to this process, however, is using analytics on your website. There is free software out there such as Google Analytics, but even with this, it needs to be integrated into your website in the right way and there’s little point in having Google Analytics if you’re not going t