Tracking the results of search engine optimisation

Trying to calculate how effective your search engine optimisation campaign and what it is bringing in for your business can be a bit of a headache for business owners.  After all, you’re spending money each month – is it justified?

Aside from a general increase in revenues, profits, enquiries, sales leads and phone calls, there’s no doubt that it’s difficult to monitor the success of your various strands of digital marketing, of which search engine optimisation (SEO) might be one.  You might also be doing some paid for advertising in the form of pay per click advertising or on third-party referral sites – again, how is this monitored.  After all, some years ago, your sales team used to ask people who enquired where they found you – Yellow Pages, online, newspaper advert or word of mouth.  However, the world has changed, advertising has changed and, therefore, has become more complex than this.

There are tools available online to track your search engine optimisation progress and business owners should do this on a regular basis, based on the keywords that you are trying to optimise on.  Digital marketing agency Birmingham MultiChannel Creative provide a monthly report to their SEO clients to show what we have been doing on your behalf over the month, where you are for the various searches and suggesting next steps improve your visibility.  Website and business owners find this to be an invaluable reporting tool for them, providing a snapshot of their digital marketing activities.

So, if you need SEO Birmingham or any other strand of digital marketing (or a combination of all of them!), contact the team at MultiChannel Creative who will work with you to analyse your current digital strategy and work with you to develop and move forward, in line with your business goal and objectives.

Why even a small business needs a web presence
When the internet first came to fruition some years ago now, it was the big players who were first in the market.  If you cast your mind back, watching adverts on TV, the call to action was either ‘visit us in store’ or ‘call this number’.How times have changed.  And maybe without you even noticing.When you watch the ads in a commercial break tonight, take note of the call to action – it will either be a ‘visit our website’, &l
View More