Growing your business in the digital age

03, Apr 2017
Technology moves at a pace.  Indeed, developments are exploding onto the scene all the time, challenging businesses to embrace the latest trends when it comes to digital marketing in a digital world.
 
Google recently did a calculation as a bit of fun and worked out that if you added up all the words that had been added to the world wide web over the past 12 months and wrote them down on pieces of A4 (let’s say approx. 300 words to a page), and stacked all these pieces of paper into a pile, then it would stretch from Earth to Pluto…..and back….10 times over.  We record and photograph pretty much everything we do, and in the UK, with the Government’s drive to get a high % of the population on super-fast broadband in the next 5 years, we are continuing to evolve in this digital age.
 
Websites are no different, and it is important for businesses to recognise that they need to move with the times.
 
It is too easy to think ‘OK, so I’ve invested in a website, put our products on there and put the pricing on – this is my digital strategy’.  Successful digital marketing is so much more than this.
 
You need to make your website work for you.  After all, your competitors are most likely already doing this….
 
The way to do this is with a well-structured website which is constantly being updated your end with photographs, content, videos and so on, and by working with a search engine optimisation agency in Birmingham such as MultiChannel Creative who will be working in the background to promote your website on the world wide web.
 
There are millions of customers for you out there.  But without being found – and without being found ONLINE – it will become increasingly difficult to grow your business in a modern world.
How do I know if my SEO campaign is working

10:04 am 3rd April, 2017, Monday

SEO – search engine optimisation – is an intangible thing.  You’re not paying for a material item, more a listing on a search engine that will drive visitors to your website and, ultimately, increased revenues.So, how do you know that your search engine optimisation campaign is working?  After all, you might be trying to get your website ranked for a multitude of keywords, and you want to know that you are getting a good ROI, as you would any other investmen
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