As with anything else in the modern world of technology, and indeed with the world at large, fashions are ever-changing, and this is certainly the case for website design.Since the evolution of the web, website designers have been continually striving towards making the user experience as simple and straightforward as possible. This is a challenge for major retailers who have hundreds or thousands of products, and who will constan
WordPress has been the most popular website platform for bloggers, writers, and businesses, to the point where the very name is ubiquitous with the internet and websites. For a long time, WordPress served as the workhorse for anyone wanting to put something out there on the world wide web, but there is a world of difference between someone writing a blog website and a modern business running a sophisticated e-commerce website. Below is Mult
When the internet first came to fruition some years ago now, it was the big players who were first in the market. If you cast your mind back, watching adverts on TV, the call to action was either ‘visit us in store’ or ‘call this number’.How times have changed. And maybe without you even noticing.When you watch the ads in a commercial break tonight, take note of the call to action – it will either be a ‘visit our website’, &l
The most obvious ways of driving traffic to your website are by carrying out an online advertising campaign with something like Google Adwords, which will immediately start driving users to your site, although it can be costly. At the same time, you’re probably working with SEO specialists such as MultiChannel Creative on a search engine optimisation campaign which will drive your site up the SERPs and ultimately result i
When was the last time you did a website healthcheck?
26 Oct 2018
We’ve said it before and we’ll say it again – a website needs a certain degree of TLC to make sure it works for you. There’s little point in just putting a website ‘live’, sitting back and waiting for your bank balance to boom.The most successful webmasters and, therefore, the most successful businesses, will be dedicated to the website development. Let’s face it, it stands to reaso
The further you move into the world of e-commerce and digital website marketing, the more detailed and complex it becomes. Needless to say that the most professional webmasters will be able to tell you from where their visitors come, what they do on the website, where they go, what they look at and what % of them decide to buy from their website.It’s this level of detail that has made well-known websites into corporate giants of the modern world. You often hear people
In today’s modern world, there is no doubt that every successful business needs a presence online. This is achieved by having a company website. However, it’s not simply a case of paying for a website and thinking that your digital strategy is now in place. Think about it – how many rubbish websites do you encounter online? Lots, yes. Would you buy these? No. Does it create the image you want for YOUR business? Definitely not.