Social Media Platforms
03, Apr 2017
The answer to this is a relatively simple one – as many as possible....as long as you can devote the time to regularly updating and maintaining them.A few years, social media was seen by many as a bit of a ‘fad’.  However, since the monumental rise in popularity of Facebook and Twitter, and others that have come along, few would now argue against the importance of embracing social media as a business.  Indeed, as many of us use social media to keep in contac
Search Engine Optimisation
03, Apr 2017
SEO – search engine optimisation – is an intangible thing.  You’re not paying for a material item, more a listing on a search engine that will drive visitors to your website and, ultimately, increased revenues.So, how do you know that your search engine optimisation campaign is working?  After all, you might be trying to get your website ranked for a multitude of keywords, and you want to know that you are getting a good ROI, as you would any other investmen
Search Engine Optimisation
03, Apr 2017
Trying to calculate how effective your search engine optimisation campaign and what it is bringing in for your business can be a bit of a headache for business owners.  After all, you’re spending money each month – is it justified?Aside from a general increase in revenues, profits, enquiries, sales leads and phone calls, there’s no doubt that it’s difficult to monitor the success of your various strands of d
You get what you pay for when it comes to SEO

10:04 am 3rd April, 2017, Monday

In much the same way that when you are buying a new kitchen or buying a new car, the chances are that when you are deciding to invest money in search engine optimisation, you shop around and see the various options on offer from a variety of companies.Are you likely to choose the most expensive?  Well, probably not, being as there are cheaper alternatives.  Assuming you are comparing like with like, then the most expensive is
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