Social Media Platforms
The answer to this is a relatively simple one – as many as possible....as long as you can devote the time to regularly updating and maintaining them.A few years, social media was seen by many as a bit of a ‘fad’.  However, since the monumental rise in popularity of Facebook and Twitter, and others that have come along, few would now argue against the importance of embracing social media as a business.  Indeed, as many of us use social media to keep in contac
Search Engine Optimisation
SEO – search engine optimisation – is an intangible thing.  You’re not paying for a material item, more a listing on a search engine that will drive visitors to your website and, ultimately, increased revenues.So, how do you know that your search engine optimisation campaign is working?  After all, you might be trying to get your website ranked for a multitude of keywords, and you want to know that you are getting a good ROI, as you would any other investmen
Search Engine Optimisation
Trying to calculate how effective your search engine optimisation campaign and what it is bringing in for your business can be a bit of a headache for business owners.  After all, you’re spending money each month – is it justified?Aside from a general increase in revenues, profits, enquiries, sales leads and phone calls, there’s no doubt that it’s difficult to monitor the success of your various strands of d
Understanding your users intentions
The further you move into the world of e-commerce and digital website marketing, the more detailed and complex it becomes.  Needless to say that the most professional webmasters will be able to tell you from where their visitors come, what they do on the website, where they go, what they look at and what % of them decide to buy from their website.It’s this level of detail that has made well-known websites into corporate giants of the modern world.  You often hear people
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