Social Media Platforms
03, Apr 2017
The answer to this is a relatively simple one – as many as possible....as long as you can devote the time to regularly updating and maintaining them.A few years, social media was seen by many as a bit of a ‘fad’.  However, since the monumental rise in popularity of Facebook and Twitter, and others that have come along, few would now argue against the importance of embracing social media as a business.  Indeed, as many of us use social media to keep in contac
Search Engine Optimisation
03, Apr 2017
SEO – search engine optimisation – is an intangible thing.  You’re not paying for a material item, more a listing on a search engine that will drive visitors to your website and, ultimately, increased revenues.So, how do you know that your search engine optimisation campaign is working?  After all, you might be trying to get your website ranked for a multitude of keywords, and you want to know that you are getting a good ROI, as you would any other investmen
Search Engine Optimisation
03, Apr 2017
Trying to calculate how effective your search engine optimisation campaign and what it is bringing in for your business can be a bit of a headache for business owners.  After all, you’re spending money each month – is it justified?Aside from a general increase in revenues, profits, enquiries, sales leads and phone calls, there’s no doubt that it’s difficult to monitor the success of your various strands of d
Why even a small business needs a web presence

11:04 am 3rd April, 2017, Monday

When the internet first came to fruition some years ago now, it was the big players who were first in the market.  If you cast your mind back, watching adverts on TV, the call to action was either ‘visit us in store’ or ‘call this number’.How times have changed.  And maybe without you even noticing.When you watch the ads in a commercial break tonight, take note of the call to action – it will either be a ‘visit our website’, &l
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