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You get what you pay for when it comes to SEO

  • calender
  • 26 Oct 2018

In much the same way that when you are buying a new kitchen or buying a new car, the chances are that when you are deciding to invest money in search engine optimisation, you shop around and see the various options on offer from a variety of companies.At the same time, however, will you choose the cheapest?  Well, some things come down purely to price, but the old adage of ‘you get what you pay for’ will inevitably

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How do I know if my SEO campaign is working

  • calender
  • 25 Oct 2018

So, how do you know that your search engine optimisation campaign is working?  After all, you might be trying to get your website ranked for a multitude of keywords, and you want to know that you are getting a good ROI, as you would any other investment.Well, if you want to do it manually at any time, then you can!  Just open a Google browser and type in the search phrase that you are aiming to be optimised on, and see where your website appears in the natural search engine l

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The importance of video and animation

  • calender
  • 25 Oct 2018

There’s no doubt about it – the internet is a visual medium.  People’s attention is captured using images and – even more so – using videos and animations.  Look on Facebook and other social media channels and you’ll see that there is an explosion of companies using animation and video to promote themselves.  You’ve heard the saying “a picture paints a thousand words” – well, it is certainly true of the internet.&

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Tracking the results of search engine optimisation

  • calender
  • 25 Oct 2018

Trying to calculate how effective your search engine optimisation campaign and what it is bringing in for your business can be a bit of a headache for business owners.  After all, you’re spending money each month – is it justified?Aside from a general increase in revenues, profits, enquiries, sales leads and phone calls, there’s no doubt that it’s difficult to monitor the success of your various st

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Why bother with social media?

  • calender
  • 25 Oct 2018

However, it has most certainly stayed the course with some recently released stats making mind-blowing reading, including the fact that there are around 2 billion active social media users on the planet now, accounting for around 30% of the global population, and Facebook ad around 500,000 new users every day….that’s about 6 new users every second!So, what does a company need to do to get on board with social media and to be to take advantage of the huge benefits it can br

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The importance of Google Places

  • calender
  • 25 Oct 2018

No longer do we have just search engines, we have smart search engines that show you the most relevant searches to, yes, what you are looking for but also, based geographically.Google, for example, will check your location via your IP address and provide you with a list of geographic-based results.  In other words, if you search for “Post offices” and you are in Birmingham, then it will provide you with a list of post offices in Birmingham which, most of the time, will

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Organic vs paid positions on search engines

  • calender
  • 25 Oct 2018

For some people, the idea of getting their website onto the search engines can be a bit baffling.  But this is equally (if not more so) as important as having a great looking website in the first instance.  After all, it’s no good having a great website if no-one can find it.There are 2 ways of getting your website onto the search engines, and let’s use Google for this example.There are the paid adverts (Google Adwords) and the organic listings (SERPS).&nbs

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