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Is it time to amplify your SEO with AMP?

  • calender
  • 26 Oct 2018

AMP was in development as far back as 2015, and in that time, it has gone from a fledgling online marketing concept to a must have for those SEO obsessed organisations looking to dominate a podium finish in Google searches. Way back in the mists of time, AMP as an online marketing technique was implemented specifically on media outlets. In the early days, every AMP online marketing window would have a news article of some kind. G

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How long until you are on top?

  • calender
  • 26 Oct 2018

First thought which every client has in their mind is “when I will be able to see my website at number 1 on google?” SEO is not an overnight process and requires lots of patience and careful planning. There is no exact timescale for how long it will take for your website to appear on the first page of Google, not mentioning - the first position. There are numerous factors which influence the time it takes for the website to be ranked on the search engines.1.  T

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How can I tell if my SEO is working

  • calender
  • 26 Oct 2018

ExpectationsThe first thing that you need to establish when embarking on an SEO project is clear and realistic expectations. Any SEO company worth their salt should tell you that SEO takes time. In some cases, the results of your efforts won’t be realised in the search engine rankings for a few months. Avoid any company who tells you that they can guarantee a number one spot in Google - no company can guarantee this simply because the Google algorithm changes

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SEO & PPC – Finding the balance

  • calender
  • 26 Oct 2018

SEO & PPC – Finding the balance The fact of the matter is that the aim of every digital marketing and SEO firm in the world is to maximise the amount of traffic that a website receives, while insuring that that traffic is relevant. The quality of the traffic, and efficacy of the website is key to converting casual website browsers into converted customers. So, when looking for the most effective strategy for a digital marketing plan, there are 2 p

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Effective content writing for websites

  • calender
  • 26 Oct 2018

There are many different ways of looking at content, and it’s useful to note that good content is both interesting and informative for people to read, and also useful from a natural search and organic growth point of view.  The two aspects are interlinked.It is, therefore, important to recognise that when you are writing content, you have these 2 elements in mind – this is the difference between good content and GREAT content writing.

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The importance of using website analytics

  • calender
  • 26 Oct 2018

So, you’ve had your website designed, created and developed and it’s now live.  Important! – don’t now fall into the trap of thinking that’s it!Just as important to this process, however, is using analytics on your website.  There is free software out there such as Google Analytics, but even with this, it needs to be integrated into your website in the right way and there’s little point in having Google Analytics if you’re not going t

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On which social media platforms shall I set up my company pages

  • calender
  • 26 Oct 2018

A few years, social media was seen by many as a bit of a ‘fad’.  However, since the monumental rise in popularity of Facebook and Twitter, and others that have come along, few would now argue against the importance of embracing social media as a business.  Indeed, as many of us use social media to keep in contact with friends, the key platforms also operate sections of their websites for businesses who want to promote their goods and services.  After all, Facebook,

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