If you owned a shop, you would want it to be placed on the high street where everyone could find it, right?

A search engine - like Google, Bing or Yahoo - is the modern-day high street.  

Search engine optimisation (SEO) aims to put you at the top of any search so that your customers can easily find you.

Many companies are baffled about how to do this but really it is actually achieveable - with the basics being you have to ensure that your website contains the keywords for which you want to be found online and that your customer searches for, and that the content in your site is useful, engaging and informative.

Sounds simple?

Well, it’s not really, and it’s also time consuming - this is where we can help.  Our experts here at MultiChannel Creative can review your website content and ensure that it is rich in keywords.

Through targeted SEO we can ensure that you are reaching the maximum number of customers and that your business is being seen by people searching for your products.

MultiChannel Creative can perform a full diagnostic review of your website - we can help you target customers with content and make sure that existing links and content are fresh and functional.

Call our team today to get started with a free diagnostic review - call 0121 667 8317 or complete the contact form at the bottom of the page.

Why invest in Search Engine Optimisation?

In this digital age, it is more important than ever to ensure that your business can be found on the internet. By using SEO (search engine optimisation) you can ensure that your business is easily found by your target customers.

Think of your advertising budget - why spend money on adverts that may not been seen?

Here at MultiChannel Creative we can help you target your customers.  We want to be your partners in the quest to find the customers you need to grow your business. 

Targeted SEO has proven to increase sales dramatically. Click here to read a case study for Event Hire UK who use SEO to increase traffic to their site by 300% in the past 12 months.

Contact us now for a free, no obligation, SEO check of your current site.  We can show you what keywords to include to increase the traffic to your website.  We can help you define your target audience and help optimise the content on your website so that you can easily find the customers searching for your business.

What SEO can do for you and your business

Search engine optimisation can help in many ways.

  • increase traffic to your website.

  • help customers find you easily.

  • increase the profits of your business.

  • help lower advertising costs.

  • help you to build a social media presence.

  • help you reach and help your customers.

  • help you build useful links with other businesses.

  • provide useable resources and ethical content.

Research has shown that the higher up the Google ranking you are the more likely you are to be found, with 80% of users clicking on the top 3 positions.

9 out of 10 people use Google when searching for goods and services. It is a vital for your business to be found through effective search engine optimization - we can help.

Contact us today for a free review of your website content.

Our SEO packages

Here at Birmingham based MultiChannel Creative, we like to be transparent about our pricing.  Above all, we understand that you will want to see value for money, results and a significant ROI.

SEO is an ongoing commitment to finding you the right customers.  All of our SEO packages are, therefore, based on a monthly commitment.  We are ethical in our SEO practices and we work on a medium to long term basis.  Successful SEO does not happen overnight and it is important that you realise this.  Any company that promises you a guaranteed search engine ranking overnight should be avoided.

We can tailor our SEO packages to suit your company strategy, your industry and your budget.  Consider SEO as an investment, not a cost.  The amount of SEO your company needs will depend on the size and complexity of your website, the size and competitiveness of your industry, and the size of the audience you are trying to reach.  As a helpful guideline we have put together these packages to help you see what the cost of an SEO campaign might be, though these are indicative prices only.

BRONZE PACKAGE- from £250 per month

  • Full SEO review of the content in your website.
  • Research and analysis of competitor keywords.
  • Updating and including keywords into your website content.
  • Link building to social media channels.

SILVER PACKAGE - from £500 per month

  • Full SEO review of the content in your website.
  • Research and analysis of competitor keywords.
  • Updating and including keywords into your website content.
  • Link building to social media channels.
  • Full diagnostic analysis of words that are working.
  • Content revision for the whole website.
  • Links built to relevant businesses.
  • Regular content updates and blog posts.

GOLD PACKAGE - from £850 per month

  • Full SEO review (and revision) of your website content.
  • Research and analysis of competitor keywords.
  • Updating and including keywords into your website content.
  • Link building to social media channels.
  • 10 hours a week spent on updating content and link building.
  • Full diagnostic review of keywords for your industry.
  • Targeted keyword campaigns for regional and national searches.
  • Links and anchors built.
  • Weekly blog articles.

All our packages are designed to maximise your presence on the internet and in search engine searches.  We are dedicated to working in partnership with you and so can tailor our SEO packages to meet your specific requirements and budgets. We promise to help you grow your search engine rankings organically and ethically.

In essence, the more visibility and presence you want to achieve online, the more expensive an SEO package becomes.  We realise that different sized businesses have different sized marketing budgets, so we will work togetehr with you to identify the best level of spend to suit your business and your online marketing objectives. 

Contact us for a free review of your website content and start realising the potential of your website. 

Evergreen links

The content of your website needs to be relevant and authoritative.  Your website will be ranked according to how much use it offers the reader and your customer.  You need your website not only to be a platform for sales but also to be a reference for your customers - a useable tool. That way people will visit your site and share links to your site more frequently - this in turn will enhance the position of your site in search engines such as Google Yahoo and Bing. One way to ensure you are creating valuable content is to make sure that your content is “evergreen”.

What is Evergreen content?

The term “Evergreen content” refers to content on a website that won’t go out of date. It is content that is relevant for a long time and won’t quickly become inaccurate or misleading. Google wants to see content that is useful and relevant and that people would want to share.

Some ideas for evergreen content include;

  • Historical items - The history of your industry, or if you are a family firm how your business has changed through the ages.
  • "How to" guides - Tools that can help your customer use your product or service - you are experts in your field, so why not share the knowledge!
  • About us pages - A brief biography of who is who at your company, helping to personalise your business.
  • User tips - Everyone loves sharing helpful hints and useful tips.
  • Interviews - The views of anyone relevant to your industry, or the latest opinion from your favourite industry expert.
  • Resources - Useful items that can be used by your customers.

These are just a few ideas to help develop the content on your website to be evergreen.  We can help you find the right evergreen content for your business.

Call us on 0121 667 8317 or complete the the contact form at the bottom of the page.

Ethical Growth

When it comes to climbing the search engines, faster is not always better. Think of your website as a plant, the longer the roots take to grow and develop the stronger the plant, you don’t want your website to grow like a weed - fast growth with little roots - weeds are weak and easy to remove.

When it comes to growing your website presence through SEO, there are ethical and unethical practices.

The term “white hat” practices refer to ethical SEO practices. This is where you aim to comply with search engine guidelines and accepted SEO code of practices. Writing relevant meaningful content where you would naturally use keywords and linking to relevant sites should be visible to your users.

The video and animation content of your website should be relevant and user friendly and your website should naturally grow in content as you refresh and update your website.  Ethical “white hat” SEO tactics should be obvious - in essence if it is visible content and links then it usually refers to white hat SEO. Search engine algorithms are designed to look for and seek out those websites using white hat ethical SEO and they will be duly rewarded with a higher rank in a search.

Examples of ethical SEO practices include;

  • Relevant and useful website content.
  • Create different links for each web page.
  • Create useful inbound links (these are links to other parts of your website).
  • Updated content - especially through the use of useful blog posts, articles, videos and animations.
  • Use keywords meaningfully.
  • Create links to other websites that are useful and meaningful - regularly check that the websites you link to are useful and that they regularly update their content.

Unfortunately there are some companies who use unethical SEO practices, designed for 'quick wins' with clients. These practices are referred to as “black hat” tactics and they aim to cheat the search engine algorithm and boost your ranking in a hidden and underhand way.  Manipulative methods that are not clearly visible are buried in your content and links with the clear aim of boosting your rankings with Google or other search engines.

Beware of any company who offers to get you to number one in the search engine by next week - you may well make it to number one for a week but when the “black hat” tactics they have used are uncovered you could face hefty penalties from search engines or in some cases even be blacklisted, doing much more harm than good to your online visibility and overall business objectives.

Examples of unethical SEO practices include;

  • Hidden text - Using white text on a white background, hiding text behind pictures or using zero font size are all examples of hidden text tactics.
  • Link Farms - Some companies offer hundreds or thousands of links for $99 - this is an example of link farming.  It creates links to your website that are not relevant to the reader and also that link to sites that are not very desirable. Be warned - these should be avoided.
  • Trading links - Reciprocal links with companies should be avoided.  Be careful of any company offering to trade links.
  • Keyword cramming - Over using keywords to climb search engines - this is sometimes referred to as “keyword stuffing”.
  • Duplicated content - Content on your website needs to be unique.  Search engines will know if content is being used in multiple places or if you have copy and pasted from someone else's website.

Here at Birmingham based MultiChannel Creative we only use ethical web practices.  We are interested in growing your web presence in a sustained and ethical way.  If you are interested in an overnight quick fix solution, we are not the company for you.  However if you want a company to help you grow organic links and relevant content then we are here to help.

Call us on 0121 667 8317 or submit the enquiry form.