03, Apr 2017
Trying to calculate how effective your search engine optimisation campaign and what it is bringing in for your business can be a bit of a headache for business owners.  After all, you’re spending money each month – is it justified?Aside from a general increase in revenues, profits, enquiries, sales leads and phone calls, there’s no doubt that it’s difficult to monitor the success of your various strands of d
03, Apr 2017
Many businesses view social media as a “nice to have” – after all, a few years back, it was seen as a bit of a fad, where old school friends were reunited online, and where you could share cooking recipes.However, it has most certainly stayed the course with some recently released stats making mind blowing reading, including the fact that there are around 2 billion active social media users on the planet now, accounting for around 30% of the global population, an
03, Apr 2017
This is a question that we get asked all the time, and the response is a relatively easy one which we will look at in a moment.However, ask a cross section of people in industry and in the digital world and you may get differing answers.Company directors, for instance, might tell you that if the website shows off all their products and services, then it is a good website.Creative designers will tell you that if the website looks good visually with lots of hi-res images an
03, Apr 2017
The world is an ever-developing place, especially the world of technology. No longer do we have just search engines, we have smart search engines that show you the most relevant searches to, yes, what you are looking for but also, based geographically.Google, for example, will check your location via your IP address and provide you with a list of geographic based results.  In other words, if you search for “Post offices” and you are in Birmingham, then it w
03, Apr 2017
For some people, the idea of getting their website onto the search engines can be a bit baffling.  But this is equally (if not more so) as important as having a great looking website in the first instance.  After all, it’s no good having a great website if no-one can find it.There are 2 ways of getting your website onto the search engines, and let’s use Google for this example.There are the paid adverts (Google Adwords) and the organic listings (SERPS).&nbs
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Using photos for company pages and digital presence

10:04 am 3rd April, 2017, Monday

The importance of using good quality photographs online to showcase your company should never be underestimated.  After all, who was it that said “a picture paints a thousand words”?The internet is a visual medium.  Think about it.  Would you rather read 300 words of solid text, or look at an interesting picture.This is why SEO agencies and digital marketing strategists will constantly be requested photographs – because they are incredibly valuab
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