03, Apr 2017
The importance of using good quality photographs online to showcase your company should never be underestimated.  After all, who was it that said “a picture paints a thousand words”?The internet is a visual medium.  Think about it.  Would you rather read 300 words of solid text, or look at an interesting picture.This is why SEO agencies and digital marketing strategists will constantly be requested photographs – because they are incredibly valuab
03, Apr 2017
There’s no doubt about it – the internet is a visual medium.  People’s attention is captured using images and – even more so – using videos and animations.  Look on Facebook and other social media channels and you’ll see that there is an explosion of companies using animation and video to promote themselves.  You’ve heard the saying “a picture paints a thousand words” – well, it is certainly true of the internet.&
03, Apr 2017
Trying to calculate how effective your search engine optimisation campaign and what it is bringing in for your business can be a bit of a headache for business owners.  After all, you’re spending money each month – is it justified?Aside from a general increase in revenues, profits, enquiries, sales leads and phone calls, there’s no doubt that it’s difficult to monitor the success of your various strands of d
03, Apr 2017
Many businesses view social media as a “nice to have” – after all, a few years back, it was seen as a bit of a fad, where old school friends were reunited online, and where you could share cooking recipes.However, it has most certainly stayed the course with some recently released stats making mind blowing reading, including the fact that there are around 2 billion active social media users on the planet now, account
03, Apr 2017
This is a question that we get asked all the time, and the response is a relatively easy one which we will look at in a moment.However, ask a cross section of people in industry and in the digital world and you may get differing answers.Company directors, for instance, might tell you that if the website shows off all their products and services, then it is a good website.Creative designers will tell you that if the website looks good visually with lots of hi-res images an
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SEO & PPC – Finding the balance

03:09 pm 27th September, 2017, Wednesday

SEO & PPC – Finding the balance The fact of the matter is that the aim of every digital marketing, and SEO firm in the world is to maximise the amount of traffic that a website receives, while insuring that that traffic is relevant. The quality of the traffic, and efficacy of the website is key to converting casual website browsers into converted customers. So, when looking for the most effective strategy for a digital marketing plan, there are 2
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