03, Apr 2017
The answer to this is a relatively simple one – as many as possible....as long as you can devote the time to regularly updating and maintaining them.A few years, social media was seen by many as a bit of a ‘fad’.  However, since the monumental rise in popularity of Facebook and Twitter, and others that have come along, few would now argue against the importance of embracing social media as a business.  Indeed, as many of us use social media to keep in contac
03, Apr 2017
In much the same way that when you are buying a new kitchen or buying a new car, the chances are that when you are deciding to invest money in search engine optimisation, you shop around and see the various options on offer from a variety of companies.Are you likely to choose the most expensive?  Well, probably not, being as there are cheaper alternatives.  Assuming you are comparing like with like, then the most expensive is
03, Apr 2017
SEO – search engine optimisation – is an intangible thing.  You’re not paying for a material item, more a listing on a search engine that will drive visitors to your website and, ultimately, increased revenues.So, how do you know that your search engine optimisation campaign is working?  After all, you might be trying to get your website ranked for a multitude of keywords, and you want to know that you are ge
03, Apr 2017
The importance of using good quality photographs online to showcase your company should never be underestimated.  After all, who was it that said “a picture paints a thousand words”?The internet is a visual medium.  Think about it.  Would you rather read 300 words of solid text, or look at an interesting picture.This is why SEO agencies and digital marketing strategists will constantly be requested photographs – because they are incredibly valuab
03, Apr 2017
There’s no doubt about it – the internet is a visual medium.  People’s attention is captured using images and – even more so – using videos and animations.  Look on Facebook and other social media channels and you’ll see that there is an explosion of companies using animation and video to promote themselves.  You’ve heard the saying “a picture paints a thousand words” – well, it is certainly true of the internet.&
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What are keywords and are they important?

10:04 am 3rd April, 2017, Monday

Keywords are exactly what they say they are – key words.  These are words that are relevant to your business, products or services, and indeed anything you want to promote online.For example, a car dealership will probably have keywords such as “Buy used cars”, “Car dealers” and many more associated with the industry.Think of a keyword as a word or phrase that someone would type into a search engine, and where you would like your business
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