Tracking the results of search engine optimisation

03, Apr 2017

Trying to calculate how effective your search engine optimisation campaign and what it is bringing in for your business can be a bit of a headache for business owners.  After all, you’re spending money each month – is it justified?

Aside from a general increase in revenues, profits, enquiries, sales leads and phone calls, there’s no doubt that it’s difficult to monitor the success of your various strands of digital marketing, of which search engine optimisation (SEO) might be one.  You might also be doing some paid for advertising in the form of pay per click advertising or on third party referral sites – again, how is this monitored.  After all, some years ago, your sales team used to ask people who enquired where they found you – Yellow Pages, online, newspaper advert or word of mouth.  However, the world has changed, advertising has changed and, therefore, has become more complex than this.

There are tools available online to track your search engine optimisation progress and business owners should do this on a regular basis, based on the keywords that you are trying to optimise on.  Digital marketing agency Birmingham Multichannel Creative provide a monthly report to their SEO clients to show what we have been doing on your behalf over the month, where you are for the various searches, and suggesting next steps to improve your visibility.  Website and business owners find this to be an invaluable reporting tool for them, providing a snapshot of their digital marketing activities.

So, if you need SEO Birmingham or any other strand of digital marketing (or a combination of all of them!), contact the team at MultiChannel Creative who will work with you to analyse your current digital strategy and work with you to develop and move forward, in line with your business goal and objectives.

How far do people look down Google pages?

10:04 am 3rd April, 2017, Monday

There’s little doubt that the further your website appears up the Google search engine, the more visitors you will receive.  And with the market dominance that Google has at the moment in comparison to its competitors such as Bing and Yahoo, this is an ever-increasingly important goal for businesses.It might be that your website is ranking on Google and perhaps ranking on the second page.  Great, you might think.  But realistically, how many people actually even bo
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