How far do people look down Google pages?

03, Apr 2017

There’s little doubt that the further your website appears up the Google search engine, the more visitors you will receive.  And with the market dominance that Google has at the moment in comparison to its competitors such as Bing and Yahoo, this is an ever-increasingly important goal for businesses.

It might be that your website is ranking on Google and perhaps ranking on the second page.  Great, you might think.  But realistically, how many people actually even bother clicking on the 2nd page?

Research differs and is constantly changing all the time.  However, most statistics would suggest that rank #1 receives around 33% of user clicks, rank # 2 receives around 18% and rank #3 around 11%, and it deteriorates from there on in, with position 10 (the last result on page 1), only receiving around 2% of all user clicks.  Therefore, you can imagine what percentage will be bothering to click on page 2.

Therefore, it is incredibly important for your website to rank highly for your keywords, and this is achieved through a concerted SEO effort working together with a reputable SEO agency Birmingham such as MultiChannel Creative.  The more time, effort and – let’s face it – TLC you can give your website, the more chance you have of it appearing highly in search engine results (SERPS).   However, bear in mind that your competitors will also be targeting the number 1 spot as well so you’ll need to work hard! 

This is where an agency such as MultiChannel Creative will come into their own – by working with you to identify your business needs and objectives, through to keyword analysis, content writing and an ethical approach to SEO, we are available to work with you and build your business together.

Understanding your users intentions

10:04 am 3rd April, 2017, Monday

The further you move into the world of ecommerce and digital website marketing, the more detailed and complex it becomes.  Needless to say that the most professional webmasters will be able to tell you from where their visitors come, what they do on the website, where they go, what they look at and what % of them decide to buy from their website.It’s this level of detail that has made well known websites into corporate giants of the modern world.  You often hear people
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