Effective content writing for websites

03, Apr 2017

There are many different ways of looking at content, and it’s useful to note that good content is both interesting and informative for people to read, and also useful from a natural search and organic growth point of view.  The two aspects are interlinked.

It is, therefore, important to recognise that when you are writing content, you have these 2 elements in mind – this is the difference between good content and GREAT content writing.

There is a common myth in the search engine optimisation world that keyword density plays an important part in the Google (and other) search engine algorithm and, therefore, search results.  And this theory does have legs.

Some years ago, keyword density – how many times your targeted keywords appear in your text – were super-relevant.  However, that lead to keyword stuffing or spamming as it’s now known, where companies would overload their text with the keywords.  As an example;

“If you are looking for plumbers in Birmingham, then call Mr Birmingham plumber, a plumbing experts for all your Birmingham plumbing company needs.  Plumbers in Birmingham has never been simpler!”

Reading it, it has a number of keywords that the company may well want to target.  However, for the real, genuine user (human being), it doesn’t READ well.

Many people think that, as a general rule of thumb, the optimum keyword density is to have keywords approximately 3 times in each paragraph of text.

Don’t get hung up on keywords, however, when writing content.  If you write interesting, informative, engaging content for the user on the subject of your goods or services, then you will naturally include your keywords probably without even realising it.  And even better, the chances are that you will also include long tail keywords as well, rather than just concentrating on the main keywords you have identified.  After all, not everyone types in the same thing!

Professional digital marketing agencies such as MultiChannel Creative in Birmingham will work with you on your content to ensure that this is a useful tool for helping you achieve a successful digital strategy, working towards your ultimate business goals.

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