03, Apr 2017
In today’s modern world, there is no doubt that every successful business needs a presence online.  This is achieved by having a company website.  However, it’s not simply a case of paying for a website and thinking that your digital strategy is now in place.  Think about it – how many rubbish websites do you encounter online?  Lots, yes.  Would you buy from these?  No.  Does it create the image you want for YOUR business?  Definitely
03, Apr 2017
SEO – search engine optimisation – is an intangible thing.  You’re not paying for a material item, more a listing on a search engine that will drive visitors to your website and, ultimately, increased revenues.So, how do you know that your search engine optimisation campaign is working?  After all, you might be trying to get your website ranked for a multitude of keywords, and you want to know that you are ge
03, Apr 2017
The importance of using good quality photographs online to showcase your company should never be underestimated.  After all, who was it that said “a picture paints a thousand words”?The internet is a visual medium.  Think about it.  Would you rather read 300 words of solid text, or look at an interesting picture.This is why SEO agencies and digital marketing strategists will constantly be requested photographs – because they are incredibly valuab
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Understanding your users intentions

10:04 am 3rd April, 2017, Monday

The further you move into the world of ecommerce and digital website marketing, the more detailed and complex it becomes.  Needless to say that the most professional webmasters will be able to tell you from where their visitors come, what they do on the website, where they go, what they look at and what % of them decide to buy from their website.It’s this level of detail that has made well known websites into corporate giants of the modern world.  You often hear people
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