26, Jul 2018
John Mueller, one of the larger brains from the Google dream factory has just reviled something website content writers, and SEO specialists have often suspected but never dared speak out loud, and that’s when it comes to website content for SEO, it’s the quality of the content that matters, not the quantity. John was quoted as saying “Some pages have a lot of words that say nothing”Based on this logic, there are website pages that have far fewer wor
24, Jul 2018
The fact is, unlike your staff, your website is representing your business 24/7, and your website can say a great deal about you and your company.The fact is your website is your shop front, and it needs to look good. As soon as people see it, you need them to think that this is the business for them, your website needs to be better than the rest and the best way to do this is make sure you regularly update it.Looks maketh the website!Are you embarrassed by y
23, Jul 2018
 AMP was in development as far back as 2015, and in that time, it has gone from a fledgling online marketing concept, to a must have for those SEO obsessed organisations looking to dominate a podium finish in Google searches. Way back in the mists of time, AMP as an online marketing technique was implemented specifically on media outlets. In the early days, every AMP online marketing window would have a news article of some kind. Given the power of AMP online marketing, this may s
03, Oct 2017
WordPress has been the most popular website platform for bloggers, writers, and businesses, to the point where the very name is ubiquitous with the internet and websites. For a long time, WordPress served as the workhorse for anyone wanting to put something out there on the world wide web, but there is a world of difference between someone writing a blog website and a modern business running a sophisticated e-commerce website. Below is Mult
27, Sep 2017
SEO & PPC – Finding the balance The fact of the matter is that the aim of every digital marketing, and SEO firm in the world is to maximise the amount of traffic that a website receives, while insuring that that traffic is relevant. The quality of the traffic, and efficacy of the website is key to converting casual website browsers into converted customers. So, when looking for the most effective strategy for a digital marketing plan, there are 2
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Organic vs paid positions on search engines

10:04 am 3rd April, 2017, Monday

For some people, the idea of getting their website onto the search engines can be a bit baffling.  But this is equally (if not more so) as important as having a great looking website in the first instance.  After all, it’s no good having a great website if no-one can find it.There are 2 ways of getting your website onto the search engines, and let’s use Google for this example.There are the paid adverts (Google Adwords) and the organic listings (SERPS).&nbs
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